Knowing what your audiences like is a key
factor for your brochure marketing success. A great way to know your audiences
is through traffic stats and this is exactly what Google Analytics works
for you. Google Analytics can provide you everything you need to know about how
your digital content performs. With this powerful tool, you have ability to
know:
l
Who reads your brochure – audiences’
geographical locations, browsers they use, and languages they speak, etc.
l
What they do – you can know how
long audiences linger on your brochure, how many clicks on video, audio or links,
which content they read most, etc.
l
When they read – you can see
which time of the day is the hottest for your content.
l
Where they come from – you can find
how they found you, whether it is through a social networking platform
(Facebook, Twitter, Google +, etc), a search engine (Google, Yahoo, Bing, etc),
a direct type-in, or a hyperlink.
Obviously, Google Analytics is a must have
for optimizing your digital brochure. For the convenience of tracking your
publication, online brochure maker Flip
HTML5 integrates with such powerful Google Analytics. Without writing any code,
just enter your Google Analytics ID, publish your brochure online, then you can
track it.
Google Analytics within the software is a
great way not only to learn about your audiences, but to discover how to improve
your content and marketing activity.
l
The accurate geographical
location empowers you to decide where to focus more of your marketing efforts.
l
Knowing which piece of content
your audiences like best empowers you to optimize your content to meet
audiences’ taste and interest.
l
Knowing when your content is
consumed most helps you pick the perfect time to publish your brochure.
l
Identifying which marketing
programs are the most helpful is important for determining which of your efforts
pay off.
No comments:
Post a Comment